❌ Your mail pieces will be viewed as just another unwanted solicitation. Most of them go straight to the trash can or recycle bin before getting read.

❌ You have ZERO or LITTLE control of where your direct mail pieces are going. You are at the mercy of your advertising agency.

❌ You have to send out multiple mailers to even start getting traction for your advertising efforts & dollars because as mentioned earlier, most of your direct mail pieces will end up in the trash can immediately.

❌ The postage alone will be too much for any small business to bear if you want to mail in large quantities in order to get noticeable traction.

In addition, you have to pay for printing costs, design costs, mailing service etc.

Which can quickly add up to more than a dollar per piece!

That is why most of the small local businesses simply cannot afford to utilize direct mail as one of their marketing strategies.

❌ Once again, when your direct mail pieces are perceived as intrusive advertisement, they get thrown out immediately before your messages even got a chance to be seen.

❌ Conclusion: NOT IDEAL. ❌